AFN airing viewer-produced commercials in Super Bowl|
by AFN Europe
12/6/2010 - SPANGDAHLEM AIR BASE, Germany -- Be a star! Produce a TV commercial and watch it air on AFN during the Super Bowl!
Last year, AFN Europe's YouDoIt Campaign resulted in 145 viewer-produced commercials airing on AFN TV during the NFL Championship game. After the Super Bowl the commercials were posted on YouTube, and they were in the top 11 most viewed on the YouTube Director channel in Germany for several days. Several viewer-produced commercials are still airing on AFN. Now, YouDoIt is back!
"This is my favorite event of the year. We know our viewers miss the advertiser's Super Bowl commercials, but the next best thing is letting the audience make their own Super Bowl commercials," says AFN Europe Commander Col. Bill Bigelow. "Last year's You Do It was a hit with the viewers so why mess with success? We at AFN look forward to this year's batch of commercials created by the viewers. We know they will be creative, funny, and a welcome break from the commercials they see the rest of the year."
Submit your 14 or 29 second commercial to AFN by January 10. If it meets submission criteria, it will air during the Super Bowl and pre-game show in February. Find YouDoIt details and an entry release form at afneurope.net.
AFN can't air standard Stateside commercials at any time, to include the Super Bowl. Hollywood producers give AFN free live sports and entertainment out of a sense of patriotism and because AFN is non-profit. If AFN aired talking frog, Internet service and soda commercials, the military network would have to pay for live sports and entertainment, just like commercial broadcast stations -- something AFN can't afford to do. The best way to see Stateside Super Bowl commercials is on-line or on TV news shows the day following the Super Bowl.
Contact the Public Affairs Office AFN Europe for questions or more information at DSN 389-4315 or commercial 0621-46085-315.